Poppin

2021 - 2024

Poppin - mobile game

Poppin was a mobile game where players nurtured creatures calledw Poppins by taking photos of their meals. These photos were transformed into in-game food items called Popbites, which Poppins consumed. The game encouraged players to find joy in everyday food and share it with their virtual companions. With hundreds of users primarily in Japan and the U.S., Poppin cultivated a community that blended creativity, appetite, and emotional connection. Users enjoyed collecting food, decorating their fridge spaces, and watching their Poppins grow over time.

Poppin play window

A Personal Story

Poppin was my first-ever product as a founder, CEO, and artist. The idea was born from a deep curiosity—what if we could turn everyday meals into stories and companions? That curiosity turned into a startup, and thanks to the support of early believers and a few VCs, we began building. It was my first time managing a team, fundraising, and launching a product in public. There were moments of joy and hardship, but above all, Poppin helped me grow not just as a creator, but as a person. Though the app has now been sunsetted, I'm still deeply proud of what we created together. I'll never forget the kindness and efforts of every single passionate and talented person who joined me on this journey.

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